Football gets the “MYDIS” Touch

MYDIS, a new branch of International Water Solutions, is now the Official Disinfection partner of Bradford City AFC on Wednesday the 27th of April.

MYDIS are incredibly proud to announce this partnership, where principles of staying safe, protected and promoting community are aligned. The club’s commercial director, Davide Longo, says, “MYDIS is a company which shares many of our core values as a football club. Alcohol-free sanitiser means it is not only child friendly but also culturally diverse in being able to be used by those of different religions and beliefs.” The role Bradford City plays in the community is huge. Partnering with a company that holds those similar values aids in collaboration and combines to form a force for good when providing innovative disinfection and sanitising solutions.

The Bradford City AFC are delighted to welcome MYDIS on board as their newest principal disinfection partner ahead of the 2021/22 season. MYDIS disinfectant stations will be located around the Utilita Energy stadium, and branding points will be placed inside the Valley parade.

The partnership starts with the launch of Bradford City AFC branded alcohol-free hand sanitisers available on the Bradford AFC merchandise website. The SE20 fogger will also be used by the club’s maintenance staff to help disinfect the stadium and protect fans on their return to live sporting events. “We thank Al Sayed and his team very much for their support and enthusiasm and look forward to building upon what we hope will be a successful partnership,” says Davide.

 

 

In 2021, MYDIS grows its brand awareness and asserts itself as the go-to company for alcohol-free sanitiser solutions. Having spent decades in the water industry, IWS and its R&D team have created a unique, tested and approved alcohol-free sanitiser. Al Sayed, Managing Director for MYDIS, says, “the partnership will create an abundance of opportunity for both brands highlighting each company, their awareness of responsibility in keeping clients and customers safe and opportunity for growth in partnerships. We are keen to align our values with Bradford City AFC, especially when it comes to engaging and benefiting the local community.”

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